Descriptif
In this course we study the economics of platforms as a key ingredient of the digital economy. In the first part of the course, we study the concept of network effects. We define platforms and build a typology. We discuss their usefulness and different business models. We learn about pricing strategies of monopolist and competing platforms, discuss how a platform can grow and explore non-pricing strategies. In the second part, we apply this knowledge to specific types of platforms (search engines, P2P, etc.) and discuss their related properties. Finally, we discuss the ex ante or ex post regulation of these markets.
Objectifs pédagogiques
Acquis d'apprentissageÀ l'issue de l'UE, l'élève sera capable de:
- compare different platform business models
- recognize the different ""sides"" connected by platforms and their interaction
Compétences de rattachement (et justification)
- BC9.2 – Décrire et prédire les comportements et les événements économiques à l’aide de modélisations; Justification : During the course, the students learn how to model the pricing behavior of online platforms and potential issues related to their pricing.
- BC9.4 – Elaborer ou évaluer une stratégie d’entreprise au moyen des outils du management (carte concurrentielle, business plans, lecture des bilans); Justification : During the course, the students learn about different business models of online platforms.
effectifs minimal / maximal:
6/35Diplôme(s) concerné(s)
Parcours de rattachement
Pour les étudiants du diplôme Echange international non diplomant
Règle d'exclusion : UE IME_4MO20_TP
Format des notes
Numérique sur 20Littérale/grade européenPour les étudiants du diplôme Echange international non diplomant
Vos modalités d'acquisition :
Students work on group projects at the end of the course, which provides a critical opportunity to assess their understanding of the material. In addition, there are two quizzes that help assess students' understanding of basic concepts, allowing me to adjust course content and teaching methods accordingly. These components are essential to creating a comprehensive evaluation system that measures both collaborative skills and individual knowledge acquisition.
L'UE est acquise si Note finale >= 10- Crédits ECTS acquis : 2.5 ECTS
La note obtenue rentre dans le calcul de votre GPA.
Pour les étudiants du diplôme Diplôme d'ingénieur
Vos modalités d'acquisition :
Students work on group projects at the end of the course, which provides a critical opportunity to assess their understanding of the material. In addition, there are two quizzes that help assess students' understanding of basic concepts, allowing me to adjust course content and teaching methods accordingly. These components are essential to creating a comprehensive evaluation system that measures both collaborative skills and individual knowledge acquisition.
L'UE est acquise si Note finale >= 10- Crédits ECTS acquis : 2.5 ECTS
- Crédit d'UE électives acquis : 2.5
La note obtenue rentre dans le calcul de votre GPA.