Descriptif
This course is an introduction to product strategies, strategic and innovative thinking in business. It is based on both standard and recent developments in digital economics and in design thinking to provide a global perspective on strategy.
Objectifs pédagogiques
It aims at providing economic and business concepts and tools to help engineers to understand the business environment of technological innovations while being able to ponder opportunities and threats in their economic and regulatory environments. This course would be of premium interest for students interested in strategy consultancy. This course has a special partnership with Wavestone, a strategy and technological consultant based in La Défense in Paris. To make it even more real, the final exam will take place in Wavestone office followed by a cocktail! (so please book up your happy hour !).
effectifs minimal / maximal:
1/50Diplôme(s) concerné(s)
Format des notes
Numérique sur 20Littérale/grade européenPour les étudiants du diplôme Diplôme d'ingénieur
Vos modalités d'acquisition :
The final mark is based on course participation and presence (20%), exercises or homeworks between each lesson (30%) and a final exam (50%).
L'UE est acquise si Note finale >= 10- Crédits ECTS acquis : 2.5 ECTS
- Crédit d'UE partagées acquis : 2.5
La note obtenue rentre dans le calcul de votre GPA.
Pour les étudiants du diplôme Echange international non diplomant
Vos modalités d'acquisition :
The final mark is based on course participation and presence (20%), exercises or homeworks between each lesson (30%) and a final exam (50%).
L'UE est acquise si Note finale >= 10- Crédits ECTS acquis : 2.5 ECTS
La note obtenue rentre dans le calcul de votre GPA.
Pour les étudiants du diplôme Programmes des Auditeurs Libres des établissements français partenaires
La note obtenue rentre dans le calcul de votre GPA.
